What's Happening?
Guaranty Trust Holding Company Plc (GTCO Plc) is set to host the inaugural Holiday Edition of its renowned GTCO Food & Drink Festival in Lagos on December 20 and 21, 2025. This event marks a significant expansion of the festival's international reputation, focusing on African cuisine and providing opportunities for food-focused SMEs. Unlike previous editions, this Holiday Edition will not feature chef masterclasses but will include immersive holiday attractions, an expanded marketplace, and entertainment for all ages. The festival aims to celebrate the festive season while supporting thousands of food entrepreneurs, aligning with GTCO's mission to fuel enterprise and promote African creativity.
Why It's Important?
The GTCO Food & Drink Festival Holiday Edition is
crucial for local SMEs, offering them a platform to maximize visibility and sales during the festive season. With over 4,000 applications received and 213 food SMEs selected, the festival nearly doubles the participation from previous editions, reinforcing its role as a catalyst for SME growth. The event also aligns with GTCO's broader CSR objectives, promoting community support and the creative and culinary industries in Nigeria. By making the festival free and open to the public, GTCO emphasizes accessibility to world-class experiences, fostering community engagement and economic development.
What's Next?
The Holiday Edition introduces new festive attractions, including a Christmas Village, a large children's play zone, a street food hub, and live entertainment. These features are designed to enhance visitor experience and deepen community impact. GTCO aims to continue supporting local businesses and promoting Nigeria's culinary diversity, potentially expanding the festival's reach and influence in future editions. The success of this event could lead to more frequent and varied editions, further solidifying GTCO's reputation for curating authentic African lifestyle experiences.
