What's Happening?
Peregrine Hospitality is set to open the Pacific Point Resort in Pismo Beach, California, this July. The resort is a redevelopment of the Pismo Lighthouse Suites and Shore Cliff Hotel, featuring 170 rooms and suites across 12 acres. Located 90 feet above
the Pacific Ocean, the property will offer two pools, including the largest in Pismo Beach, and an expansive sun deck. The Pacific Market will provide café-style dining options, and most rooms will have ocean views. Amenities include in-room binoculars and a 'Whale Watch Dispatch' service for real-time alerts on marine life sightings. The resort is part of a $50 million investment by Peregrine Hospitality in the region.
Why It's Important?
The opening of Pacific Point Resort represents a significant investment in the local tourism industry, potentially boosting the economy of Pismo Beach and surrounding areas. By offering unique amenities and experiences, such as whale watching and local art, the resort aims to attract a diverse range of visitors, enhancing the region's appeal as a travel destination. This development could lead to increased employment opportunities and stimulate local businesses, contributing to the overall economic growth of San Luis Obispo County.
What's Next?
Following the opening of Pacific Point Resort, Peregrine Hospitality plans to launch another property, Avila Beach House, in July 2026. This 54-suite property will feature cottage-style accommodations and offer beach access and nature trails. The continued expansion of hospitality offerings in the area suggests a strategic effort to capitalize on the region's natural beauty and attract more tourists. The success of these ventures could influence future investments in the hospitality sector along California's Central Coast.
