What's Happening?
IWOT Studios, the owner of 'The Wheel of Time' intellectual property, has partnered with VFX company Framestore to develop an AI-enabled platform designed to streamline production across various entertainment
formats. This platform aims to unify production environments for film, television, video games, animation, and more, allowing for a cohesive approach to asset management and production. The first project to utilize this platform will be 'The Wheel of Time,' which is being developed into an animated film, a live-action movie, and a AAA video game. The platform is intended to help brands manage their assets more efficiently, reducing costs and maintaining consistency across different media formats.
Why It's Important?
The introduction of this AI-enabled platform could significantly impact the entertainment industry by addressing the challenges of asset management and production consistency across multiple formats. As consumer demand for cross-platform engagement with intellectual properties grows, this platform offers a solution to streamline production processes and reduce costs. This development could benefit major brands by providing a unified approach to brand management, potentially leading to more efficient production cycles and enhanced consumer experiences. The platform's ability to maintain creative consistency and security across various media could set a new standard for how entertainment franchises are developed and managed.
What's Next?
The platform's success with 'The Wheel of Time' will likely determine its adoption by other brands and franchises. If successful, it could lead to broader industry adoption, with more companies seeking to integrate similar technologies into their production processes. The platform's ability to reduce production costs and time while maintaining quality could make it an attractive option for studios looking to maximize their intellectual property value. As the platform is further developed and refined, it may also lead to new opportunities for collaboration between different sectors of the entertainment industry.
