What's Happening?
Global Touring has appointed Trevor Thwaites, a former sales leader at Celebrity Cruises, as its new director of sales. This strategic move aims to accelerate growth across the company's brand portfolio, which includes Topdeck Travel, Back-Roads Touring,
and Grasshopper Adventures. Thwaites, who brings nearly 20 years of experience in the premium travel sector, will lead sales strategies across Australia and New Zealand. His appointment follows a realignment of the company's sales function and is seen as a way to infuse fresh thinking from the cruise industry into land-based travel brands. Global Touring's general manager for APAC, Anna Fawcett, emphasized that Thwaites' leadership is expected to strengthen the company's foundations and drive growth across its brands.
Why It's Important?
The appointment of Trevor Thwaites is significant as it represents a strategic effort by Global Touring to leverage expertise from the cruise industry to enhance its land-based travel offerings. This move could potentially lead to innovative sales strategies and growth opportunities in key markets. By bringing in a leader with a strong sales record and leadership history, Global Touring aims to capitalize on the momentum of its brands and expand its market presence. This could have a positive impact on the company's competitive positioning in the travel industry, particularly in the Australia and New Zealand markets.
What's Next?
With Thwaites at the helm of sales, Global Touring is expected to focus on building on the current momentum of its brands, particularly Back-Roads Touring. The company plans to explore further growth opportunities and strengthen its market presence. Thwaites' experience in the cruise sector is anticipated to bring new insights and strategies that could be applied to the touring space. Additionally, the company may look to re-engage with trade partners and expand its footprint across its distinctive and compelling brands.
