What's Happening?
Victoria Baumann and her father, Charlie Moreton, have successfully turned their passion for 3D-printed fidget toys into a thriving business, Victoria Essie Studio, based in North Carolina. Initially started as a side project by Baumann in 2018, the business has
grown significantly, generating $428,000 in revenue in 2025. The studio specializes in creating whimsical fidget toys that appeal to both children and adults, particularly those who are neurodivergent. The business averages 1,500 orders per month, with product prices ranging from $5 to $125. The duo has expanded their operations to include over 30 3D printers and collaborates with artists to produce unique designs.
Why It's Important?
The success of Victoria Essie Studio highlights the growing demand for fidget toys, which are increasingly recognized for their benefits in helping individuals with anxiety, ADHD, and Autism Spectrum Disorders. This trend reflects a broader societal shift towards products that support mental health and well-being. The business's growth also underscores the potential for small, family-run enterprises to thrive in niche markets, leveraging social media and online platforms to reach a wide audience. Additionally, Baumann's transition from teaching to entrepreneurship illustrates the opportunities available for individuals seeking career changes that align with personal interests and market demands.
What's Next?
Looking ahead, Victoria Essie Studio plans to continue expanding its product line and increasing production capacity. The company aims to capitalize on the growing market for fidget toys, which is projected to expand significantly in the coming years. Baumann and Moreton are also focused on reinvesting profits to enhance their operations and explore new design collaborations. As the business grows, they may consider scaling their distribution channels and exploring international markets to further increase their reach and revenue.
