What's Happening?
A significant portion of car buyers in the U.S. are facing negative equity when trading in their vehicles, according to a report by J.D. Power. As of March, approximately 30.5% of car buyers with a trade-in owe more on their vehicle than it is worth,
a situation commonly referred to as being 'underwater' on a loan. This figure has increased by 4.2 percentage points from the previous year and has been on the rise since 2022. Despite this increase, the current percentage is still lower than the pre-pandemic level of 33.6% in 2019. The average amount of negative equity reached an all-time high of $7,214 in the fourth quarter of 2025, with 27% of trade-ins carrying $10,000 or more in negative equity. This trend is attributed to the pandemic's impact on the supply chain, which temporarily reduced negative equity levels by increasing trade values.
Why It's Important?
The growing trend of negative equity in car trade-ins poses significant financial challenges for consumers and the automotive industry. Buyers who roll over negative equity into new loans face higher monthly payments, averaging $916, which is significantly above the average payment for new car purchases. This financial strain can limit consumer spending in other areas and potentially lead to increased loan defaults. For the automotive industry, the rise in negative equity could affect sales dynamics, as consumers may delay new purchases due to financial constraints. Additionally, the trend highlights broader economic issues, such as inflation and supply chain disruptions, which continue to impact consumer purchasing power and market stability.
What's Next?
As the automotive market continues to adjust post-pandemic, stakeholders may need to address the underlying causes of rising negative equity. This could involve strategies to stabilize vehicle prices and improve consumer financing options. Policymakers and industry leaders might also consider measures to enhance financial literacy among consumers, helping them make informed decisions about vehicle purchases and financing. Monitoring economic indicators and market trends will be crucial in predicting future shifts in consumer behavior and addressing potential challenges in the automotive sector.













