What's Happening?
Dr. Hannah Gould, a death scholar and author, emphasizes the need for society to engage in more realistic conversations about death. In her book, 'How to Die in the 21st Century,' Gould explores the evolving perceptions of death and the increasing demand
for personalized end-of-life options. She highlights the naivety surrounding 'green' death practices and the lack of regulation in new deathcare technologies. Gould argues that society's reluctance to discuss death openly leads to misconceptions and missed opportunities for meaningful end-of-life planning.
Why It's Important?
Gould's insights are crucial as they challenge societal norms and encourage a more informed approach to death and dying. Her work underscores the importance of understanding the implications of new deathcare technologies and the need for regulatory oversight. By advocating for open discussions about death, Gould aims to empower individuals to make informed decisions about their end-of-life care. This shift in perspective could lead to more compassionate and personalized deathcare practices, benefiting both individuals and the industry.









