What's Happening?
BEYOND Expo 2026 has announced a collaboration with UFC, the premier mixed martial arts organization, as part of its Open Innovation Program during BEYOND Week, scheduled for May 27-31, 2026, in Macao, China. This initiative will explore how emerging technologies are reshaping athlete performance, wellness, and the future of sports and entertainment. The event will feature three UFC Fight Night events at Galaxy Arena, including the opening round of Road to UFC Season 5. BEYOND Expo aims to convene global innovators to explore frontier technologies across AI, robotics, healthcare, sustainability, consumer technology, and digital entertainment.
Why It's Important?
The inclusion of UFC in BEYOND Week highlights the growing intersection of sports and technology, emphasizing
the role of innovation in enhancing athlete performance and fan engagement. This collaboration underscores Macao's emergence as a regional hub for major sports, entertainment, and innovation. By showcasing technologies such as AI-driven coaching, predictive analytics, and immersive health training, the event aims to redefine the global sports experience. The participation of UFC and other industry leaders provides a platform for meaningful conversations around technology and the future of sports.
