What's Happening?
Great-West Life & Annuity Insurance Company has filed a trademark application for 'EMPOWER MY WEALTH'. The application, represented by Rachel A. Rice, was made public on February 3, 2026. The trademark covers a range of goods and services, including downloadable software for financial management, investment services, and financial planning. The application claims the colors red, white, blue, and gray as features of the mark. The trademark is classified under international goods and services class codes 009, 016, 035, 036, and 042. This move is part of Great-West's strategy to enhance its offerings in personal financial management and investment services, leveraging technology to provide customized financial solutions.
Why It's Important?
The trademark application
by Great-West Life & Annuity Insurance Company signifies a strategic expansion into digital financial services. By securing the 'EMPOWER MY WEALTH' trademark, the company aims to strengthen its position in the competitive financial services market. This development is crucial as it reflects the growing trend of financial institutions adopting technology to offer personalized and automated financial management solutions. The move could potentially enhance customer engagement and retention by providing more efficient and accessible financial services. It also highlights the increasing importance of intellectual property in the financial sector as companies seek to protect and differentiate their digital offerings.
