What's Happening?
Steak 'n Shake, a fast-food chain known for its milkshakes and steakburgers, has announced plans to remove all microwaves from its locations by April 15. The decision is part of the company's initiative to improve food quality by using traditional cooking methods. This change follows a series of adjustments aimed at making the menu healthier, including a switch to frying food in beef tallow instead of seed oils in early 2025. The company shared this update on its social media platforms, emphasizing their commitment to serving 'real food.' Despite reaching out, USA TODAY has not received further comments from Steak 'n Shake regarding the microwave removal.
Why It's Important?
The removal of microwaves from Steak 'n Shake locations signifies a shift towards traditional
cooking methods in the fast-food industry, which could influence other chains to reconsider their food preparation techniques. This move aligns with a broader trend of fast-food restaurants attempting to offer healthier options to meet consumer demand for quality ingredients. By eliminating microwaves, Steak 'n Shake aims to enhance the taste and nutritional value of its offerings, potentially attracting health-conscious customers. However, this change may also impact operational efficiency and speed of service, which are critical in the fast-food sector.
What's Next?
As Steak 'n Shake implements this change, it will be important to monitor customer reactions and sales performance to assess the impact of this decision. Other fast-food chains may observe the outcomes and consider similar adjustments if Steak 'n Shake's approach proves successful. Additionally, the company may need to invest in staff training to ensure that traditional cooking methods are executed effectively, maintaining consistency and quality across all locations.
