What's Happening?
Emerging actress Isabella Wei, known for her roles in 'Bridgerton' and 'Black Doves', is set to star alongside Ming-Na Wen and Tzi Ma in the indie feature 'Watcha Want'. The film, described as a blend of 'Crazy Rich Asians' and 'Flashdance', follows Wei's character, a recent immigrant and trophy wife from Hong Kong, who rediscovers her passion for dance after her husband's betrayal. Directed by Mina Shum, a festival regular with films showcased at Toronto and Sundance, the movie is currently being filmed in Victoria, Vancouver, and Hong Kong. The production is supported by Telefilm Canada, Mongrel Media, Crave, and CBC, with Mongrel handling theatrical release and Crave managing streaming rights in Canada.
Why It's Important?
The film 'Watcha Want' highlights the
growing trend of diverse storytelling in cinema, particularly focusing on Asian narratives. With a cast featuring prominent Asian actors, the film contributes to the representation of Asian culture in mainstream media. This aligns with the industry's ongoing efforts to diversify and include more voices from different backgrounds. The involvement of major backers like Crave and Mongrel Media underscores the film's potential impact and reach, suggesting a positive reception and significant viewership. Additionally, the film's unique storyline, combining elements of drama and dance, may appeal to a broad audience, further promoting cultural exchange and understanding.
What's Next?
As principal photography is underway, the next steps involve completing the filming process and entering post-production. The film is expected to generate interest at film festivals, given Mina Shum's track record of successful festival entries. The release strategy includes a theatrical debut followed by streaming availability, which could enhance its accessibility and audience reach. Stakeholders, including the cast and production team, may engage in promotional activities to build anticipation and attract viewers. The film's success could influence future projects, encouraging more diverse narratives and collaborations in the film industry.
