What's Happening?
Mubi, a global film streaming service, has appointed VJ Carbone as Vice President of Communications in the U.S. Carbone will oversee publicity for Mubi's U.S. film campaigns and its expanding presence in the country. He will be based in New York and report to Sophie Rhatigan, Mubi's Senior VP of Communications for Global. This move comes as Mubi gears up for a busy awards season, with recent releases like Lynne Ramsay's 'Die My Love' starring Jennifer Lawrence, which is being considered a strong contender for awards. Mubi has received multiple nominations at the Gotham Awards and BIFA, and is behind several films leading nominations at the European Film Awards. Carbone, who previously worked at Amazon MGM Studios and Focus Features, brings extensive
experience in film publicity to Mubi.
Why It's Important?
The appointment of VJ Carbone is significant for Mubi as it seeks to strengthen its presence in the U.S. market and enhance its film campaigns during a critical awards season. Carbone's experience in leading successful film campaigns at major studios like Amazon MGM Studios and Focus Features is expected to bolster Mubi's efforts in promoting independent films and filmmakers. This strategic move could help Mubi increase its visibility and competitiveness in the U.S. film industry, potentially attracting more subscribers and partnerships. The focus on independent storytelling aligns with Mubi's mission to support diverse voices in cinema, which could have a lasting impact on the industry by promoting films that might otherwise be overlooked.
What's Next?
With Carbone at the helm of U.S. communications, Mubi is likely to intensify its promotional activities for upcoming releases and award contenders. The company may leverage Carbone's industry connections and expertise to secure more nominations and wins during the awards season, which could further elevate its profile. Additionally, Mubi might explore new partnerships and collaborations to expand its reach and influence in the U.S. market. As the awards season progresses, Mubi's strategic focus on independent films could lead to increased recognition and support for diverse filmmakers, potentially influencing industry trends and audience preferences.
