What's Happening?
Will Jordan and Charlie Steele, former senior figures at Knight Frank, have launched Ashlawn Chase, a new residential property consultancy based in Henley-in-Arden. The firm aims to provide a more agile, director-led approach to advising landowners, developers,
and investors on land disposals, acquisitions, and development consultancy. With nearly 40 years of combined experience in the Midlands development market, Jordan and Steele bring extensive knowledge of urban regeneration projects, traditional housing sites, and mixed-use development opportunities. Ashlawn Chase is already advising on several residential-led development projects across the Midlands.
Why It's Important?
The establishment of Ashlawn Chase reflects a growing trend towards more personalized and flexible consultancy services in the property sector. By leveraging their extensive experience and industry connections, Jordan and Steele aim to offer clients direct access to seasoned advisers who can navigate the complexities of the current market. This approach is particularly valuable in a challenging economic environment, where clients seek straightforward, commercially focused advice. The launch of Ashlawn Chase also highlights the ongoing demand for strategic land development and the importance of experienced consultancy in driving successful projects.











