What's Happening?
A report from the Capgemini Research Institute highlights the challenges telecom operators face in meeting enterprise expectations for digital transformation. As enterprises demand more than just connectivity, they expect telecom providers to deliver
measurable business outcomes. However, only 39% of enterprises believe their telecom operators drive growth, despite 74% expecting accountability for business outcomes. The report identifies a gap in business models, ecosystem partnerships, and emerging technologies like AI and non-terrestrial networks (NTN) as key challenges. Arun Santhanam from Capgemini emphasizes the need for telecom operators to deliver customized solutions, establish outcome-based partnerships, and overcome organizational silos to meet these expectations.
Why It's Important?
The ability of telecom operators to meet enterprise expectations is crucial as businesses increasingly rely on digital transformation for growth. The gap between expectations and delivery could impact the competitiveness of telecom operators in the enterprise market. Enterprises are looking for partners who can provide integrated solutions and guarantee results, which requires telecom operators to rethink their business models and organizational structures. The success of telecom operators in adapting to these demands will determine their relevance in the evolving digital landscape, impacting their market share and profitability.
What's Next?
Telecom operators need to focus on becoming ecosystem orchestrators, coordinating across multiple providers to deliver integrated solutions. They must also address the credibility gap in NTN connectivity by proving technical maturity and establishing clear business cases. Embracing AI transformation across their operations will be key to gaining enterprise trust and demonstrating capability in delivering AI solutions. Operators that successfully adapt to these strategic imperatives will differentiate themselves and lead the market by 2030.
