What's Happening?
Jeff Bell, a former bartender and owner of the renowned East Village speakeasy Please Don’t Tell (PDT), has opened a new cocktail bar named Kees in New York City. Located in the West Village, Kees aims
to offer a refined experience centered around classic cocktails. The menu features familiar categories such as martinis, negronis, and old-fashioneds, each with a classic version followed by innovative variations. Bell's approach is to provide a sophisticated yet accessible drinking experience, avoiding the esoteric ingredients often found at PDT. The bar also offers nonalcoholic cocktails that mirror the flavor profiles of their alcoholic counterparts. The design of Kees, developed in collaboration with Post and Company, reflects a midcentury modern aesthetic with luxurious touches, aiming to create an intimate and timeless atmosphere.
Why It's Important?
The opening of Kees highlights a growing trend in the hospitality industry towards classic and sustainable drinking experiences. By focusing on well-known cocktails and offering nonalcoholic options, Kees caters to a diverse clientele, including those interested in conscious drinking movements. This approach aligns with broader consumer trends favoring moderation and wellness. The bar's emphasis on classic elegance and restraint may appeal to patrons seeking a sophisticated yet unpretentious environment. Additionally, Kees contributes to the vibrant cocktail culture of New York City, potentially influencing other establishments to adopt similar models that prioritize quality and sustainability.
