What's Happening?
Naru Force Studios, a new media and tech business, has been launched by the team behind Pig & Horse Productions. The studio, based in Monaco, is co-founded by Salla Kozma, Beatrice Rossmanith, and Anssi Rimpelä. Naru Force Studios aims to develop 'social-first formats, owned platforms, and AI-assisted content ecosystems.' The company plans to create unscripted formats and intellectual property for emerging streaming apps, creator platforms, and social media distribution. AI tools will be integrated to optimize workflows across development, production, and brand-matching processes. The first format from Naru Force will be K-pop-themed, launching on social channels before an in-app debut. The studio will operate alongside Pig & Horse, which focuses
on high-end documentaries and unscripted formats for linear networks.
Why It's Important?
The launch of Naru Force Studios signifies a shift in the media industry towards platform-first and self-commissioned intellectual property. By integrating AI and social media-focused content, the studio aims to create long-term audience engagement and sustainable commerce opportunities. This approach reflects the changing landscape of media consumption, where audiences increasingly engage with content through digital platforms rather than traditional broadcasting. The studio's focus on e-commerce, creator partnerships, and branded entertainment integrations highlights the growing importance of monetization strategies that leverage digital and social media channels. This development could influence other media companies to adopt similar models, potentially reshaping the industry.
What's Next?
Naru Force Studios plans to treat 2026 as a proof of concept year, focusing on investing in its core platform, operating system, and AI technology infrastructure. The studio aims to conduct a funding round the following year to support its growth and expansion. As the studio develops its formats and content, it will likely seek partnerships with creators and brands to enhance its offerings. The success of Naru Force Studios could lead to increased interest in AI-driven content production and distribution models, encouraging other companies to explore similar strategies.
