What's Happening?
Norwegian seafood company Mowi has reported a record year for sales in 2025, achieving annual sales of €5.73 billion ($6.80 billion) with harvest volumes reaching an all-time high of 559,000 tonnes. The
company is optimistic about maintaining this momentum into the new year, projecting a harvest of 605,000 tonnes in 2026, which would represent an annual growth of 8.3%. This growth is significantly higher than the 1% expected industry growth. Mowi's CEO, Ivan Vindheim, highlighted the company's strong position, noting an 8.7% increase in fish stock compared to the previous year. The company also experienced a rise in salmon prices in the final quarter of 2025, despite a year marked by low prices due to a 12% increase in supply.
Why It's Important?
Mowi's record sales and optimistic projections are significant for the seafood industry, particularly in the context of global supply and demand dynamics. The company's ability to increase its harvest and sales despite industry challenges suggests a robust operational strategy and market positioning. This growth could influence market prices and competitive dynamics, potentially impacting other players in the seafood industry. Additionally, Mowi's success in reducing farming costs and achieving operational efficiencies could set a benchmark for industry practices, encouraging other companies to adopt similar strategies to enhance profitability and sustainability.
What's Next?
Looking ahead, Mowi plans to continue its growth trajectory by increasing its harvest volumes and further reducing costs. The company is likely to focus on expanding its market share and enhancing its operational efficiencies. Stakeholders, including investors and industry analysts, will be watching closely to see if Mowi can sustain its growth and how its strategies might influence broader industry trends. The company's performance could also impact regulatory and policy discussions around seafood production and sustainability, particularly in regions where Mowi operates.
