What's Happening?
Subaru of America, Inc., a subsidiary of Subaru Corporation of Japan, has announced that its Subaru BRZ model has been selected for the Car and Driver 10Best Cars honor for 2026. This marks the fifth consecutive year the BRZ has received this accolade, recognized for its performance and value among higher-priced competitors. The BRZ is powered by a 2.4-liter 228-horsepower engine and offers a choice between a six-speed manual or automatic transmission. The 2026 lineup includes three trim levels: Limited, tS, and the new Series.Yellow, which is a limited edition with unique styling features.
Why It's Important?
The recognition of the Subaru BRZ by Car and Driver highlights the vehicle's appeal in the sports car market, particularly for consumers seeking performance
at a competitive price. This award reinforces Subaru's reputation for engineering excellence and could boost sales and brand loyalty in the U.S. automotive market. The BRZ's continued success may influence Subaru's strategic decisions regarding future model developments and marketing efforts, potentially impacting the company's market share in the sports car segment.
What's Next?
Subaru of America may leverage this accolade in its marketing campaigns to further enhance the BRZ's visibility and appeal. The company might also explore expanding the BRZ's features or introducing new models to capitalize on its success. Additionally, Subaru could focus on maintaining its manufacturing standards and exploring sustainable practices, as all Subaru products are manufactured in zero-landfill plants.
