What's Happening?
Meghan Markle, the Duchess of Sussex, marked International Women's Day by sharing a rare photograph of her daughter, Princess Lilibet, on Instagram. The photo, taken by Prince Harry, shows Meghan and Lili sitting on a rock at the beach, with Lili's face
obscured from the camera. The caption reads, 'For the woman she will one day be…Happy International Women’s Day 📸: Papa Sussex.' This post comes shortly after Meghan's lifestyle brand, As Ever, announced its separation from Netflix. The brand, which offers products like wine, teas, and home goods, expressed gratitude for Netflix's partnership during its initial launch and first year. Both parties have stated that the split was amicable, with As Ever looking forward to independent growth.
Why It's Important?
The photograph and the accompanying message highlight Meghan Markle's ongoing commitment to gender equality and women's empowerment, aligning with the broader themes of International Women's Day. By sharing personal moments with her daughter, Meghan underscores the importance of nurturing future generations to continue the fight for gender equality. The separation of her brand, As Ever, from Netflix signifies a strategic move towards independence, allowing Meghan to steer the brand's future direction. This development could impact the brand's market positioning and consumer engagement, as it seeks to establish a distinct identity separate from its initial association with Netflix.
What's Next?
As Ever plans to continue its growth independently, with Meghan Markle at the helm. The brand is expected to expand its product offerings and market reach, leveraging Meghan's influence and vision. The amicable split from Netflix suggests potential future collaborations or partnerships that align with the brand's ethos. Additionally, Meghan's increased sharing of personal family moments may indicate a shift towards a more open public persona, potentially influencing her public engagements and advocacy work.
