What's Happening?
Southern Methodist University (SMU) has announced that it will move two of its future high-profile home games to AT&T Stadium in Arlington, Texas. According to Brett McMurphy from On3, the Mustangs will face Oklahoma on September 11, 2027, and LSU on September 1, 2029, at the home of the Dallas Cowboys. This decision marks the first time SMU will play in the Cowboys' stadium since the 1980s Pony Express era. The move is primarily driven by branding and revenue opportunities, as AT&T Stadium can accommodate approximately 80,000 spectators, significantly more than SMU's Gerald J. Ford Stadium, which holds 33,200. The 2027 game against Oklahoma will conclude a home-and-home series, while the series with LSU will begin in 2028 in Baton Rouge before
moving to Arlington in 2029. This will be the first meeting between SMU and LSU since 1934.
Why It's Important?
The relocation of these games to AT&T Stadium is significant for SMU as it provides a larger platform for exposure and potential revenue generation. Playing in a venue with a much larger capacity allows SMU to attract more fans and increase ticket sales, which can be crucial for the program's financial health. Additionally, the move could enhance SMU's brand visibility and appeal to recruits by showcasing the program in a high-profile NFL stadium. This strategic decision aligns with SMU's recent successes under coach Rhett Lashlee, including reaching the College Football Playoff in 2024 and achieving consecutive 10-3 seasons. The increased exposure and potential financial benefits could further bolster SMU's competitiveness in college football.
What's Next?
As SMU prepares for these significant matchups, the focus will likely be on maximizing the marketing and promotional opportunities that come with playing at AT&T Stadium. The university may engage in strategic partnerships and sponsorships to capitalize on the increased visibility. Additionally, SMU will need to coordinate logistics and fan engagement strategies to ensure a successful experience for attendees. The games against Oklahoma and LSU will also serve as a benchmark for SMU's program development and competitiveness on a national stage. The outcomes of these games could influence future scheduling decisions and the program's trajectory in college football.
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