What's Happening?
Banyan Group has announced a significant expansion in 2026, marking a new chapter in its global growth. The group has reached its 100-resort milestone and is advancing into new markets, strengthening its multi-brand portfolio, and enhancing guest experiences with a focus on wellbeing-led and regenerative travel. Notable expansions include new resorts in Africa, the Caribbean, and Europe, as well as the introduction of Banyan Tree Connections, a holistic wellbeing journey designed to foster deeper connections through movement and mindfulness. The group is also expanding its artisan-led retail concept, Banyan Gallery, and its branded residences portfolio, while continuing to support sustainability and community impact initiatives.
Why It's Important?
Banyan Group's
expansion reflects the growing demand for luxury travel experiences that prioritize wellbeing and sustainability. By entering new markets and enhancing its offerings, the group is positioning itself as a leader in the hospitality industry, catering to the evolving preferences of travelers seeking meaningful and responsible travel experiences. The focus on wellbeing and regenerative travel aligns with global trends towards health-conscious and environmentally sustainable tourism, which can drive long-term growth and brand loyalty. Additionally, the group's commitment to community impact and sustainability initiatives highlights its role in promoting social and environmental responsibility within the industry.
