What's Happening?
Meta's Horizon+ game subscription service has surpassed one million active subscribers. The service, which offers a catalog of over 100 games, was previously known as Quest+ and launched in 2023. Horizon+ costs $8 per month or $60 per year, potentially
generating revenue between $60 and $96 million. The service includes popular titles such as Ghosts of Tabor, Job Simulator, and Pistol Whip. Meta's Q4 2025 earnings report indicated stable payment volumes on the Quest platform, with a 13% increase in in-app purchases.
Why It's Important?
The success of Horizon+ underscores the growing demand for subscription-based gaming services, as consumers seek diverse and accessible gaming experiences. For Meta, reaching over one million subscribers represents a significant milestone, highlighting the company's ability to attract and retain users in the competitive gaming market. This achievement also reflects the broader trend of digital content consumption, as more consumers opt for subscription models over traditional purchasing methods. The increase in in-app purchases further indicates the potential for additional revenue streams within the gaming ecosystem.
