What's Happening?
Purple, a global leader in guest WiFi and connectivity platforms, has announced a new initiative to accelerate the adoption of the Wireless Broadband Alliance's OpenRoaming standard. The company is offering
its entry-level Guest WiFi solution, Connect, free of charge, along with free OpenRoaming enablement across venues' network estates. This initiative aims to democratize access to the OpenRoaming network, allowing businesses to join without financial barriers. OpenRoaming is designed to provide seamless, secure WiFi connectivity similar to cellular networks, eliminating repetitive logins and ensuring ubiquitous access. Purple's offering supports this mission by providing the necessary infrastructure for businesses to participate, thereby expanding the secure, automated WiFi utility worldwide.
Why It's Important?
Purple's initiative to offer free OpenRoaming enablement is a significant step towards increasing digital inclusion and transforming WiFi into a trusted global utility. By removing financial and technical barriers, Purple is facilitating widespread adoption of secure, seamless WiFi connectivity, which is crucial for businesses and consumers alike. This move supports the Wireless Broadband Alliance's goal of establishing a pervasive wireless infrastructure, benefiting billions of users globally. As businesses adopt Purple's Connect platform, they can enhance their connectivity offerings, improve customer experiences, and drive innovation in the digital space. The initiative underscores the importance of accessible and reliable internet connectivity in today's interconnected world.
