What's Happening?
Globus family of brands has announced that Chris Hall, the current managing director for the Asia Pacific (APAC) region, will transition into a newly created advisory role. This move is part of the company's strategy to invest in long-term growth within
the APAC region. Hall, who joined the company in March 2025, has been instrumental in refreshing the product, pricing, and marketing approach for the region. Under his leadership, the company introduced 'Fly-free' and flight-inclusive deals across Avalon Waterways and Globus, and launched the 'Travel Deals you can Trust' campaign. Hall's new role as chairman and strategic advisor will commence on July 15, 2026, where he will continue to support the company's strategic objectives and assist the new managing director.
Why It's Important?
The transition of Chris Hall to an advisory role signifies Globus family of brands' commitment to strengthening its presence in the APAC region. This strategic move is expected to enhance the company's ability to offer competitive travel packages and expand its market share. By focusing on long-term growth and investing in leadership roles, Globus aims to capitalize on the potential of the APAC market, which is crucial for its global expansion strategy. The introduction of new deals and campaigns under Hall's leadership has already positioned the company as a value-driven tour operator, which could lead to increased customer satisfaction and loyalty.
What's Next?
Globus family of brands is currently seeking a new managing director for the APAC region, with expressions of interest being accepted. The new appointee will be responsible for executing the refreshed strategy and continuing the momentum built by Hall. The company is likely to focus on expanding its destinations and itineraries, refining its value proposition, and enhancing customer experience. As the APAC region holds significant growth potential, the company may also explore partnerships and collaborations to strengthen its market position.
