What's Happening?
Prime Video Italy is currently producing an English-language romantic comedy titled 'Blame It On Rome,' featuring Michele Morrone and Gabrielle Union. The film is co-produced by Colorado Film, Nebraska,
and Amazon MGM Studios, with direction by Italian filmmaker Francesco Carrozzini. The screenplay is co-written by Kirsten 'Kiwi' Smith and Jessica O'Toole. The story follows Billie, played by Gabrielle Union, an ambitious New York art executive who travels to Rome for a business deal. After a personal setback, she decides to stay in Rome, leading to a series of adventures and self-discovery. Billie hires a private investigator, Tommaso, portrayed by Michele Morrone, to solve a paternity mystery, which evolves into an emotional journey and potential romance. The film's production includes notable contributions from Oscar nominee Massimo Cantini Parrini for costume design and David di Donatello winner Vladan Radovic for cinematography.
Why It's Important?
The film 'Blame It On Rome' represents a significant collaboration between American and Italian film industries, showcasing international talent and production capabilities. Gabrielle Union's involvement highlights her continued presence in diverse film genres, expanding her portfolio beyond action and comedy. Michele Morrone's participation further solidifies his rising status in international cinema following his success in '365 Days.' The film's production in Rome emphasizes the city's appeal as a cinematic backdrop, potentially boosting tourism and cultural interest. Additionally, the collaboration with Amazon MGM Studios underscores the growing trend of streaming platforms investing in original content with global appeal, aiming to attract a wider audience and compete with traditional cinema.
What's Next?
As 'Blame It On Rome' progresses through production, anticipation builds for its release on Prime Video, potentially drawing viewers interested in romantic comedies and international settings. The film's success could lead to further collaborations between American and Italian filmmakers, fostering cross-cultural exchanges in the entertainment industry. Gabrielle Union and Michele Morrone may see increased opportunities in international projects, enhancing their global profiles. The film's reception will likely influence Prime Video's strategy in developing original content, particularly in the romantic comedy genre, as streaming services continue to diversify their offerings to capture varied audience interests.
