What's Happening?
The Trump administration's proposal to require social media account information as part of the U.S. visitor visa application process could deter millions of international tourists, according to experts. The policy would affect travelers from 42 countries using the Electronic System for Travel Authorization (ESTA). Visitors would need to provide social media history, email addresses, and other personal data. The proposal is part of a broader effort to tighten border security and is open for public comment until February 9.
Why It's Important?
The proposed changes could significantly impact the U.S. tourism industry, which is a major economic driver. Experts warn that the policy could lead to a decrease in international visitors, resulting in substantial economic losses.
The World Travel and Tourism Council estimates a potential loss of $15.7 billion in visitor spending and the impact on 157,000 American jobs. The policy also raises concerns about privacy and the perception of the U.S. as a welcoming destination.
What's Next?
As the public comment period for the proposal nears its end, industry stakeholders are voicing concerns about the potential economic and reputational impacts. The U.S. is preparing for major tourism events, such as the 2026 World Cup, and the policy could affect expected economic benefits. The administration will need to consider these factors before finalizing the policy.
