What's Happening?
Designer Jane Wade has partnered with outdoor footwear brand Sorel to create new versions of the Callsign sneaker model. The collaboration, unveiled during Wade's fall/winter 2026 New York Fashion Week show, includes two styles: the Sorel x Jane Wade Callsign Low and the Sorel x Jane Wade Callsign Mule Shroud. These shoes are designed to be modular and adaptable, featuring elements like removable lace covers and snap-off components. The footwear is crafted with materials such as layered canvas, leather, and pony hair, and includes a removable Ortholite footbed, a lightweight Livelyfoam midsole, and a Vibram outsole. This marks Wade's first collaboration of this kind, allowing her to explore new creative avenues. The campaign for the collection
was shot at Sorel's headquarters in Oregon and in the natural landscapes of Mount Hood.
Why It's Important?
This collaboration highlights the growing trend of modular and adaptable fashion, catering to consumers' desire for versatile and functional products. By combining Wade's design aesthetics with Sorel's functional approach, the collection appeals to a broad audience seeking both style and practicality. The partnership also underscores the importance of collaborations in the fashion industry, allowing designers to reach new markets and expand their creative expression. For Sorel, this collaboration enhances its brand image by associating with a high-profile designer, potentially increasing its market share in the competitive footwear industry.
What's Next?
The Sorel x Jane Wade collaboration will be showcased through a pop-up experience in Manhattan's SoHo neighborhood on February 14 and 15. This event will provide an immersive retail environment for the public to explore the new footwear collection alongside Wade's ready-to-wear line. The collection is available for purchase on Sorel's website, with prices ranging from $200 to $230. The success of this collaboration could lead to future partnerships between Wade and other brands, further establishing her presence in the fashion industry.
