What's Happening?
Designer Galib Gassanoff showcased his Fall 2026 collection at Milan Fashion Week, emphasizing the rich textile heritage of Azerbaijan. The collection featured hand-woven garments that incorporated traditional Azerbaijani weaving techniques, such as the Karachop,
Fachralo, and Bordjalou rugs. Gassanoff's designs included sculptural pieces with pannier hips and integrated veils, as well as cocoon-like capes and floor-sweeping skirts. The collection aimed to draw attention to the disappearing art of handweaving and encourage government support for this craft. Gassanoff, a semifinalist for the 2026 LVMH Prize for Young Designers, used his platform to highlight the cultural and historical significance of Azerbaijani textiles.
Why It's Important?
Gassanoff's collection underscores a growing trend in the fashion industry towards sustainability and cultural preservation. By focusing on traditional handweaving techniques, the designer not only celebrates his cultural heritage but also addresses the industry's shift away from mass production and profit-driven practices. This approach aligns with the increasing consumer demand for sustainable and ethically produced fashion. The collection also serves as a reminder of the importance of preserving cultural crafts, which are at risk of disappearing. By bringing attention to these issues, Gassanoff contributes to a broader conversation about the role of fashion in cultural preservation and sustainability.









