What's Happening?
The retail industry is gearing up for a significant transition as the Sunrise 2027 deadline approaches, requiring all point of sale (POS) systems to scan 2D barcodes like QR codes in the GS1 Digital Link
format. This shift is more than a technological update; it represents a strategic opportunity for retailers to enhance traceability, operational resilience, and consumer engagement. 2D barcodes offer richer data capabilities, supporting transparency, sustainability, and diversified consumer journeys. Retailers that adopt this technology early can improve supply chain visibility and create new consumer engagement channels.
Why It's Important?
The transition to 2D barcodes is crucial for retailers to meet modern consumer expectations for transparency and sustainability. As the retail landscape becomes more complex, the limitations of traditional 1D barcodes are increasingly apparent. By adopting 2D barcodes, retailers can provide detailed product information, improve traceability, and enhance consumer trust. This shift also prepares retailers for future innovations like Digital Product Passports and circular-economy requirements, positioning them for long-term success.
What's Next?
Retailers should begin planning and piloting 2D barcode implementations to ensure readiness by the 2027 deadline. A phased approach, including planning, design, and deployment, will help retailers transition smoothly and capitalize on the strategic benefits of 2D barcodes. Early adopters will gain a competitive advantage by enhancing consumer engagement and operational efficiency.
