What's Happening?
Kidoz Inc., a global AdTech platform, has welcomed France's proposed legislation to ban children under 15 from accessing social media starting in September 2026. This move is part of a broader global trend towards stricter regulations on children's access to social media. As a result, advertisers are shifting their focus to mobile games, which are seen as a compliant and effective channel for reaching young audiences. Kidoz CEO Jason Williams highlighted that mobile gaming offers a brand-safe environment that combines deep engagement and scalable reach, unlike social media platforms that face challenges with data profiling and content manipulation. Kidoz's platform uses contextual advertising in mobile games, ensuring compliance with child privacy
laws such as COPPA and GDPR-K, without relying on personal data or behavioral profiling.
Why It's Important?
The shift towards mobile gaming as a primary channel for youth-focused advertising reflects a significant change in digital marketing strategies. As social media platforms face increasing scrutiny over privacy and content issues, brands are seeking alternatives that align with stricter regulatory standards. This trend underscores the growing importance of privacy-first advertising models that do not depend on personal data collection. For brands targeting young audiences, maintaining reach and relevance in a compliant manner is crucial, especially as governments worldwide tighten regulations. Kidoz's approach offers a solution that meets these needs, potentially setting a new standard for how brands engage with younger demographics in a safe and effective way.
What's Next?
As France's social media ban for children under 15 takes effect, other countries may follow suit, leading to further regulatory changes in the digital advertising landscape. Brands will likely continue to adapt their strategies, prioritizing platforms that offer compliance with privacy laws and brand safety. Kidoz is positioned to benefit from this shift, as its privacy-by-design framework aligns with these emerging standards. The company may see increased demand for its services as advertisers seek to navigate the evolving regulatory environment. Additionally, ongoing developments in privacy legislation could influence how digital platforms operate, potentially prompting further innovation in advertising technologies.
