What's Happening?
Attain Partners, a management and technology consulting firm based in McLean, Virginia, has announced the promotion of Alanna Steffens to the position of partner, effective April 1, 2026. Steffens, who has been with the firm since 2016 following its acquisition
of ACF Solutions, will continue to lead the firm's Salesforce practice. This practice focuses on helping education, non-profit, and healthcare organizations utilize Salesforce's CRM solutions to modernize operations and improve stakeholder engagement. Steffens has over 20 years of experience in IT, having previously worked as an IT systems consultant at Verizon Business and a software engineer at Northrop Grumman. She holds a degree in technology management from the University of Maryland Global Campus and a BSBA in information systems from DeVry University, along with several Salesforce certifications.
Why It's Important?
The promotion of Alanna Steffens to partner at Attain Partners signifies a strategic strengthening of the firm's leadership in its Salesforce practice. This move is crucial as it underscores the firm's commitment to enhancing its capabilities in providing CRM solutions to key sectors such as education, non-profit, and healthcare. By elevating a leader with extensive experience and a proven track record, Attain Partners is likely to bolster its competitive edge in the consulting industry. This development could lead to improved service delivery and innovation in CRM solutions, benefiting the firm's clients by enabling them to achieve more efficient operations and better stakeholder engagement.
What's Next?
With Steffens at the helm of the Salesforce practice, Attain Partners is expected to continue expanding its influence and capabilities in the CRM consulting space. The firm may pursue further strategic initiatives to enhance its service offerings and client base. Stakeholders, including clients in the education, non-profit, and healthcare sectors, can anticipate more tailored and effective CRM solutions. Additionally, the firm might explore new partnerships or acquisitions to further strengthen its market position and service portfolio.
