What's Happening?
Citi has announced the appointment of Soonwook Kwon as the head of markets sales for Korea. Kwon, who brings over two decades of experience in financial markets, previously held senior positions at UBS and Credit Suisse. In his new role, Kwon will oversee market sales operations, connecting Korean investors with global markets and facilitating international client access to the Korean market. He will be based in Seoul and report to Cecile Garmbardella, head of markets sales for APAC, and David Um, head of markets in Korea.
Why It's Important?
This strategic appointment underscores Citi's commitment to strengthening its presence in the Korean market and enhancing its global connectivity. By leveraging Kwon's extensive experience, Citi aims to bolster its market sales
capabilities, providing tailored solutions to financial institutions and corporate clients. This move is significant for Citi's growth strategy in Asia, as it seeks to expand its influence and service offerings in a competitive financial landscape. The appointment also highlights the importance of Korea as a key market for global financial institutions.
