What's Happening?
AI automation is revolutionizing B2B print workflows by connecting digital ordering systems with real-world production processes. Infigo, a web-to-print software provider, reports an 18.2% increase in demand for digital ordering, personalization, and automation in the
print industry. This shift reflects a move away from manual workflows towards digital platforms that support personalized campaigns and on-demand production. Infigo's CEO, Douglas Gibson, highlights the growing demand among North American print providers for platforms that enhance scale, integration, and operational efficiency. The company's AI-driven platform enables businesses to create customizable storefronts and streamline order-to-production workflows.
Why It's Important?
The adoption of AI automation in the print industry is crucial for businesses seeking to improve efficiency and competitiveness. By automating workflows, print providers can reduce errors, decrease turnaround times, and support growth without increasing headcount. This transformation is particularly important for the U.S. commercial print market, where many providers still rely on manual processes. As digital capabilities become central to competitiveness, businesses that fail to modernize risk falling behind. AI-driven platforms like Infigo's offer a solution by enabling print providers to operate as digital-first businesses, enhancing their ability to meet customer demands and drive growth.
What's Next?
As AI automation continues to advance, print providers are likely to explore further innovations to enhance operational efficiency and customer experiences. This could include more sophisticated AI-driven personalization, improved integration with management systems, and enhanced data analytics for better decision-making. The ongoing integration of AI in the print industry will require businesses to adapt to new technologies and address potential challenges, such as data privacy concerns and the need for skilled personnel to manage AI systems. The future of the print industry will be shaped by the ability of businesses to leverage AI effectively to meet consumer demands and drive growth.
