What's Happening?
Campagnolo has introduced the Record 13 groupset, a new product aimed at competing with Shimano's Ultegra Di2/GRX Di2 and SRAM's Force AXS. The Record 13 is available in five configurations, catering to road, all-road, and gravel bikes. It shares design
elements with the Super Record but uses more cost-effective materials, making it significantly cheaper. The groupset is priced at £2,300 for the 2x13 version and £1,800 for the 1x version, with additional costs for power meters. The Record 13 is lighter than some competitors, such as Shimano's GRX Di2, and offers a variety of chainring and cassette options. Campagnolo aims to increase its presence as original equipment on major bike brands, with Orbea already offering models equipped with the new groupset.
Why It's Important?
The introduction of the Record 13 groupset by Campagnolo represents a significant development in the competitive cycling market. By offering a high-performance groupset at a lower price point, Campagnolo is positioning itself as a strong competitor against established brands like Shimano and SRAM. This move could lead to increased market share for Campagnolo, especially if major bike manufacturers adopt the Record 13 as standard equipment. The availability of multiple configurations and compatibility with existing Campagnolo products enhances its appeal to a broad range of cyclists, from road racers to gravel enthusiasts. The competitive pricing and weight advantages may attract consumers looking for high-quality components without the premium cost.
What's Next?
Campagnolo's strategy to increase its market presence will likely involve partnerships with more bicycle manufacturers to offer the Record 13 as original equipment. The success of this groupset could prompt Shimano and SRAM to innovate further, potentially leading to advancements in cycling technology and more competitive pricing. Consumers can expect to see the Record 13 on more bike models in the coming years, potentially influencing purchasing decisions. Additionally, Campagnolo may continue to develop and refine its product line to maintain its competitive edge.
