What's Happening?
Rotten Tomatoes' parent company, Versant, has refuted claims of bot manipulation affecting the audience scores for the documentary 'Melania.' The film, backed by Amazon MGM, has garnered a 99% audience score, starkly contrasting with a 7% critics score. This disparity has led to speculation about potential manipulation, particularly from MAGA supporters. Versant clarified that the reviews are verified, meaning users have purchased tickets to the film. The documentary, directed by Brett Ratner, chronicles Melania Trump in the days leading up to President Trump's second inauguration. Despite the controversy, the film opened with $7 million domestically, though it faces challenges given its $40 million purchase price and $35 million marketing budget.
Why It's Important?
The significant gap between audience and critic scores on Rotten Tomatoes for 'Melania' highlights ongoing debates about the reliability of online review platforms. This situation underscores the influence of political affiliations on media consumption and the potential for perceived bias in audience feedback. The documentary's performance is crucial for Amazon MGM, considering the substantial investment in its acquisition and marketing. The outcome may influence future decisions on documentary purchases and marketing strategies, especially those involving politically charged subjects. Additionally, the controversy may prompt Rotten Tomatoes to further scrutinize its review verification processes to maintain credibility.
What's Next?
As 'Melania' continues its theatrical run, industry observers will watch closely to see if the audience score remains consistent or if further discrepancies arise. Rotten Tomatoes may face pressure to enhance its verification processes to prevent future allegations of score manipulation. The film's financial performance will be critical for Amazon MGM, potentially affecting future investments in similar projects. Additionally, the documentary's reception could influence public perception of Melania Trump and her role in the political landscape, especially as the 2024 presidential election approaches.
