What's Happening?
Emilia Wickstead, a London-based fashion designer, hosted Jacinda Ardern, the former prime minister of New Zealand, for a book reading event at her Sloane Street store. The event celebrated Ardern's new
book, 'Mum’s Busy Work,' which was published in September. Wickstead, who has been friends with Ardern for years, expressed pride in celebrating Ardern's leadership and her new role as an author. The book reading was part of the launch of Wickstead's Little Girls dresses capsule, featuring miniature versions of the brand's signature style, The Dorothy, in six archival prints. Wickstead's brand, which began as a made-to-measure business in 2008, has expanded into ready-to-wear and wholesale, supported by a loyal clientele.
Why It's Important?
The event highlights the intersection of fashion and literature, showcasing how influential figures like Jacinda Ardern can impact various industries beyond their primary roles. Wickstead's celebration of Ardern's book underscores the importance of storytelling in addressing the challenges faced by working mothers, a theme that resonates with many. The launch of the Little Girls dresses capsule reflects Wickstead's commitment to expanding her brand while maintaining a connection with her community. This event not only strengthens Wickstead's brand identity but also reinforces the cultural significance of supporting women leaders and creatives.
What's Next?
Following the successful event, Wickstead may continue to leverage her connections with influential figures to further promote her brand and expand her clientele. The launch of the Little Girls dresses capsule could lead to increased interest in her children's line, potentially prompting further expansion in this segment. Ardern's book may gain additional attention and readership, especially among working mothers who relate to its themes. Wickstead's ongoing engagement with her community and clientele suggests continued growth and innovation in her fashion offerings.
Beyond the Headlines
The collaboration between Wickstead and Ardern highlights the power of cross-industry partnerships in amplifying important social messages. By hosting a book reading for a former prime minister, Wickstead not only elevates her brand but also contributes to the discourse on women's leadership and the realities of balancing professional and personal roles. This event may inspire other designers and creatives to explore similar partnerships, fostering a culture of support and empowerment among women in various fields.
