What's Happening?
Lanny Smith, co-founder of the athleisure brand Actively Black, has shared insights into the brand's mission to uplift and reinvest in the Black community. Actively Black is not just a clothing brand but a movement aimed at empowering the Black community by reinvesting profits into initiatives that support Black-owned businesses and community projects. The brand seeks to address economic disparities and promote social justice through its business model, which emphasizes community empowerment and economic reinvestment.
Why It's Important?
Actively Black's approach to business highlights the growing trend of socially responsible entrepreneurship, where companies are increasingly focusing on community impact and social justice. By reinvesting in the Black community,
Actively Black is addressing systemic economic inequalities and promoting sustainable development. This model of business can inspire other companies to adopt similar practices, potentially leading to broader economic empowerment and social change. The brand's mission aligns with the increasing consumer demand for businesses that prioritize social responsibility and community engagement.
