What's Happening?
Nielsen has announced an expanded partnership with Lionsgate to measure a combination of a FAST channel and a digital network for the first time. The deal, starting in December, will involve the MovieSphere
FAST channel and MovieSphere Gold over-the-air digital affiliate network, available in nearly 130 local TV markets. This collaboration aims to provide Lionsgate with critical market intelligence, helping them understand their audiences better, strategically partner with affiliates, and accelerate channel expansion and viewership.
Why It's Important?
This partnership marks a significant advancement in media measurement, as it combines FAST channel and digital network metrics. For Lionsgate, this means gaining valuable insights into audience behavior, which can inform strategic decisions and enhance their competitive edge in the entertainment industry. Nielsen's involvement underscores the importance of accurate measurement in the evolving media landscape, where streaming and digital platforms are increasingly dominant.
