What's Happening?
Frédéric Serrant has been appointed as the new CEO of Axel Arigato, a prominent sneaker brand. Serrant, who announced his new role on LinkedIn, succeeds Albin Johansson, the co-founder of the brand. Serrant joins Axel Arigato from Adidas, where he held various leadership roles over 16 years, including managing director for the APAC business. His appointment is seen as a strategic move to leverage his extensive experience in the sporting goods industry to further strengthen Axel Arigato's market position. Johansson, who co-founded the brand in 2014, will remain on the board of directors, ensuring continuity in the brand's vision and strategy.
Why It's Important?
The leadership change at Axel Arigato is significant as it marks a new phase in the brand's development.
With Serrant's background in global operations and brand management, Axel Arigato is poised to expand its market presence and enhance its brand identity. This transition reflects the brand's ambition to capitalize on its strong foundation and explore new growth opportunities. For the fashion industry, this move underscores the importance of experienced leadership in navigating competitive markets and driving innovation. Serrant's appointment could also influence other brands to seek leaders with diverse international experience to spearhead their growth strategies.
