What's Happening?
UrVenue, a leading technology platform for managing and monetizing experience-based inventory in hospitality, will exhibit at HITEC San Antonio from June 16-18, 2026. The company will showcase its experience commerce platform, which helps hospitality operators
transform amenities and activities into revenue-generating experiences. The platform supports the management and distribution of non-room inventory, such as dining, wellness, and special events, across direct and third-party channels. UrVenue's strategy includes integrating AI to make experience inventory more discoverable and actionable. The exhibition will highlight how operators can create personalized guest itineraries and optimize revenue management through real-time availability and dynamic packaging.
Why It's Important?
UrVenue's participation in HITEC San Antonio underscores the growing importance of experience-led travel in the hospitality industry. By focusing on non-room inventory, the platform enables hotels and resorts to diversify revenue streams and enhance guest engagement. The integration of AI into their platform reflects a broader industry trend towards leveraging technology to improve operational efficiency and customer experience. This innovation is crucial as the hospitality sector adapts to changing consumer preferences and the increasing demand for personalized travel experiences. UrVenue's advancements could set a new standard for how hospitality businesses manage and monetize their offerings.
