What's Happening?
The team behind Pig & Horse Productions has launched a new media and tech company, Naru Force Studios, based in Monaco. Salla Kozma, along with Beatrice Rossmanith and Anssi Rimpelä, are spearheading this venture. Naru Force Studios aims to develop 'social-first formats, owned platforms, and AI-assisted content ecosystems.' The company plans to create unscripted formats and intellectual property for emerging streaming apps, creator platforms, and social media distribution. AI tools will be used to optimize workflows in development, production, and brand-matching processes. The first project from Naru Force will be a K-pop-themed format, initially launching on social channels before an in-app debut. The company will operate alongside Pig & Horse,
which will continue focusing on high-end documentaries and unscripted formats for linear networks.
Why It's Important?
The launch of Naru Force Studios signifies a shift in the media industry towards platform-first and self-commissioned content. By integrating AI and social media-focused strategies, the company aims to create sustainable commerce opportunities and long-term audience engagement. This approach reflects the changing landscape of media consumption, where traditional broadcasting is being replaced by digital and interactive platforms. The venture could influence how content is produced and monetized, potentially impacting advertising, licensing, and direct-to-consumer sales. The integration of e-commerce and branded entertainment within content formats could set a new standard for media companies looking to capitalize on digital trends.
What's Next?
Naru Force Studios plans to treat 2026 as a proof of concept year, focusing on building its core platform, operating system, and AI technology infrastructure. The company is preparing for a funding round in the following year to support its expansion. As the media landscape continues to evolve, Naru Force's success could prompt other companies to adopt similar strategies, blending technology with content creation. The industry will likely watch closely to see how Naru Force's innovative approach to media production and distribution unfolds.
