What's Happening?
Wesco Inc., a convenience-store chain, has successfully doubled its online delivery sales in less than two years through a partnership with digital commerce provider Vroom Delivery. This expansion includes integrating third-party marketplace orders with DoorDash. Since 2018, Wesco has been offering online ordering with Vroom Delivery, initially for pickup from a limited number of stores. Over time, the service expanded to all 57 locations, incorporating features like Supplemental Nutrition Assistance Program (SNAP)/EBT payments, which now account for up to 20% of its customer base at some locations. Recently, Wesco began using Vroom’s third-party order aggregation platform to automate marketplace orders through DoorDash, allowing customers to earn
GoWesco rewards. The company also utilizes Vroom’s Automated Menu Management system to streamline menu updates across all channels.
Why It's Important?
The growth in Wesco's online delivery sales highlights the increasing importance of digital commerce in the convenience-store industry. By leveraging Vroom Delivery's technology, Wesco has enhanced its service offerings, potentially increasing customer satisfaction and loyalty. The integration of SNAP/EBT payments broadens access to a wider customer base, including those who rely on government assistance for food purchases. This strategic move not only boosts sales but also positions Wesco as a competitive player in the digital retail space, which is crucial as consumer preferences shift towards online shopping and delivery services. The partnership with DoorDash further extends Wesco's reach, tapping into the growing demand for convenience and quick delivery.
What's Next?
Wesco's continued investment in digital solutions suggests a focus on further enhancing its online presence and customer engagement. The company may explore additional partnerships or technological advancements to maintain its growth trajectory. As the convenience-store industry evolves, Wesco's approach could serve as a model for other retailers looking to expand their digital capabilities. The success of this initiative may prompt Wesco to explore new markets or expand its service offerings, potentially leading to increased market share and profitability.
