What's Happening?
Hyundai Motor Group has unveiled Pleos Connect, an in-vehicle infotainment system marking its first step toward a software-defined vehicle (SDV) architecture. The platform will debut on the new Grandeur in Korea in May, followed by a phased global rollout,
with the Ioniq 3 set as the first European model to feature it. Pleos Connect is built on three pillars: intuitiveness, safety, and openness, and will receive ongoing updates through over-the-air software releases. At the core of the platform is Gleo AI, a voice assistant built on a large language model that supports natural-language commands, web searches, and zone-specific recognition for in-cabin controls. The system also opens an App Market for third-party services, with launch partners including Naver, YouTube, Spotify, and Korean music service genie. Jongwon Lee, Senior Vice President at Hyundai Motor Group, stated that Pleos Connect offers an elevated mobility experience by combining a mobile-friendly platform with advanced AI technology.
Why It's Important?
The launch of Pleos Connect represents a significant advancement in Hyundai's approach to vehicle technology, emphasizing the shift towards software-defined vehicles. This system enhances the user experience by integrating advanced AI capabilities and an open app market, which can lead to increased customer engagement and satisfaction. By equipping approximately 20 million vehicles with Pleos Connect by 2030, Hyundai aims to establish a robust ecosystem that supports continuous innovation and connectivity. This move positions Hyundai as a leader in the automotive industry's digital transformation, potentially influencing market trends and consumer expectations regarding in-vehicle technology and connectivity.
