What's Happening?
The trailer for 'The Beauty,' a new FX series by Ryan Murphy, has set a record with 190 million views across social media platforms within seven days. The series, which premieres on January 21, explores a world where a super drug promises effortless beauty but with dire consequences. The show features a star-studded cast, including Ashton Kutcher and Evan Peters, and follows FBI agents investigating a virus that transforms people into visions of perfection. The series will debut on FX and Hulu in the U.S., and Disney+ internationally.
Why It's Important?
The record-breaking viewership of 'The Beauty' trailer underscores the significant anticipation and interest in Ryan Murphy's latest project. This level of engagement highlights the power of social media in generating
buzz and setting expectations for new television content. The series' themes of beauty and perfection resonate with contemporary societal issues, potentially sparking discussions on the impact of beauty standards and the pursuit of perfection. The show's success could influence future programming decisions and marketing strategies for FX and other networks, as they seek to capitalize on high-profile projects with broad appeal.
