What's Happening?
HBCU GO, a digital platform dedicated to Historically Black Colleges and Universities (HBCU) sports, is kicking off the 2026 basketball season with a doubleheader featuring Florida A&M and Bethune-Cookman.
The event, scheduled for January 3, 2026, marks the beginning of the Southwestern Athletic Conference (SWAC) play for both teams. The men's and women's teams will face off in a highly anticipated Sunshine State rivalry. The men's game will see Bethune-Cookman defending their home court after sweeping Florida A&M last year, while the women's teams, who split their series last season, are set for another competitive matchup. The games will be broadcasted by HBCU GO, featuring a new and expanded team of commentators, including former Heisman Trophy winner Charlie Ward and NBA All-Star Reggie Theus, who are now coaching the respective teams.
Why It's Important?
This event is significant as it highlights the growing visibility and importance of HBCU sports within the broader college athletics landscape. By featuring prominent figures like Charlie Ward and Reggie Theus, the games not only draw attention to the athletic talent within HBCUs but also enhance the cultural and historical significance of these institutions. The expanded coverage by HBCU GO aims to bring more attention to HBCU sports, potentially increasing viewership and support for these programs. This could lead to greater investment in HBCU athletics, providing more opportunities for student-athletes and enhancing the overall profile of HBCUs in the national sports arena.
What's Next?
Following the doubleheader, HBCU GO will continue to provide comprehensive coverage of HBCU sports throughout the season. The platform's new broadcast team, including Thai Floyd and Olivia Antilla, will offer in-depth analysis and coverage, potentially attracting a wider audience. The HBCU GO Sports Crossover Show will also premiere, providing weekly insights into HBCU sports and culture. This ongoing coverage is expected to further elevate the profile of HBCU athletics and could lead to increased interest and investment in these programs.
