What's Happening?
The Mise En Scène Company (MSC), a sales company based in London and New York, has acquired international rights to two films, 'Forge' and 'Desert Road,' which are set to launch at the European Film Market
(EFM). 'Forge,' directed by Jing Ai Ng, stars Kelly Marie Tran and Andie Ju as siblings involved in an art forgery scheme. The film premiered at SXSW. 'Desert Road,' directed by Shannon Tripplett, is a psychological thriller about a photographer trapped in a time loop. The film features Kristine Froseth, Beau Bridges, and Ryan Hurst. Both films are part of MSC's expanded lineup for EFM.
Why It's Important?
The acquisition of 'Forge' and 'Desert Road' by MSC highlights the growing interest in diverse and innovative storytelling in the film industry. Kelly Marie Tran's involvement in 'Forge' brings significant attention due to her previous roles in major franchises like 'Star Wars.' The films' presence at EFM, a key event for film sales and distribution, underscores their potential for international success. This move by MSC reflects strategic efforts to diversify their portfolio with unique genre films, potentially increasing their market presence and influence in the global film industry.
What's Next?
Following the acquisition, MSC will focus on promoting 'Forge' and 'Desert Road' at EFM to secure distribution deals in various international markets. 'Desert Road' is set for theatrical release in the U.S. later this year, distributed by Firebrand Media Group. The success of these films at EFM could lead to further opportunities for the filmmakers and cast, potentially influencing future projects and collaborations. The reception at EFM will be crucial in determining the films' commercial and critical success.
