What's Happening?
WTM Latin America, the leading B2B travel and tourism marketplace for the Latin American region, is taking place in São Paulo, Brazil. The event gathers destinations, hotel groups, tour operators, airlines, cruise lines, travel technology providers, and tourism boards with regional and international buyers, media, and industry decision-makers. Over three days, the event features an exhibition floor, pre-scheduled meetings, hosted buyer programs, and networking formats. A conference track runs alongside the trade show, focusing on market trends, sustainability, distribution, digital innovation, and traveler behavior.
Why It's Important?
WTM Latin America serves as a crucial platform for promoting Latin American travel businesses to global partners. It facilitates
connections between regional companies and international stakeholders, fostering business growth and collaboration. The event's focus on sustainability and digital innovation reflects the industry's evolving priorities and the need to adapt to changing traveler behaviors. By providing opportunities for networking and knowledge exchange, WTM Latin America helps participants stay informed about market trends and competitive strategies, enhancing their ability to succeed in the global travel industry.
