What's Happening?
Cleveland's new professional men's soccer club has introduced its identity as Forest City Cleveland, a brand developed through extensive community engagement. The Cleveland Soccer Group, aiming to unite the region's soccer community, involved over 3,000
participants in the branding process. This included surveys, focus groups, and interviews to ensure the club reflects the city's history and future aspirations. The creative direction was led by Alex Kocher, a Cleveland native with experience in creating brand identities for MLS teams like the Portland Timbers. The club's crest features the 'Die Hard Tree,' symbolizing Cleveland's resilience, and incorporates elements of the city's culture and geography.
Why It's Important?
The unveiling of Forest City Cleveland's identity is significant as it represents a collaborative effort to build a soccer club that resonates with the local community. By involving thousands of residents in the branding process, the Cleveland Soccer Group has ensured that the club reflects the city's unique identity and aspirations. This approach not only strengthens community ties but also sets a precedent for how sports teams can engage with their fan base. The club's establishment is expected to boost local pride and contribute to the growth of soccer in Northeast Ohio, potentially attracting more fans and fostering a vibrant sports culture.
What's Next?
Forest City Cleveland is set to begin play in MLS NEXT Pro in 2027. The club plans to host various community events and soccer celebrations throughout 2026, including watch parties for the U.S. Women's National Team and the 2026 Men's World Cup. These events aim to further engage the local community and build excitement around the new team. Additionally, the club's women's team brand will be launched in May 2026, expanding the soccer ecosystem in the region. The ongoing community involvement and planned activities are expected to solidify the club's presence and support in Northeast Ohio.
