What's Happening?
InterContinental Hotels Group PLC (IHG) has announced the launch of its new premium collection brand, Noted Collection. This brand is designed to enhance the performance of high-quality, distinctive hotels by integrating them into IHG's extensive system. The Noted Collection will initially focus on conversions in the upscale to upper upscale segments, aiming to provide more choices and destinations for guests worldwide. The brand will roll out globally, starting in the Europe, Middle East, Asia & Africa (EMEAA) region. IHG plans to expand the Noted Collection to over 150 hotels worldwide within the next decade. This initiative is part of IHG's strategy to complement its existing premium brands and cater to the evolving needs of guests and hotel owners.
Why It's Important?
The introduction of the Noted Collection is significant as it represents IHG's continued investment in its premium portfolio, which is crucial for maintaining competitiveness in the global hospitality market. By offering a platform for high-quality, one-of-a-kind hotels to join a curated family, IHG is providing these properties with access to its powerful enterprise, including revenue management, distribution, and technology capabilities. This move is likely to attract hotel owners looking for a distinctive brand that can enhance their performance and connect them to IHG's extensive loyalty program, which boasts over 160 million members. The expansion of the Noted Collection could lead to increased market share for IHG and provide guests with more diverse and unique travel experiences.
What's Next?
IHG will begin discussions with multiple hotel owners, including those with portfolios of hotels, to integrate them into the Noted Collection. As the brand rolls out globally, IHG will focus on ensuring that each property maintains its individual character while benefiting from the company's global scale and resources. The success of the Noted Collection will depend on IHG's ability to effectively market and manage these unique properties, as well as its capacity to deliver on the promise of 'True Hospitality' that the brand is built upon. The hospitality industry will be watching closely to see how this new brand impacts IHG's overall growth and market positioning.
