What's Happening?
Instagram is intensifying its efforts to promote original content by extending its originality guidelines to include photo and carousel posts, in addition to Reels. This move targets aggregator accounts that predominantly post content without significant
creative input, making them ineligible for Instagram's recommendation features. The platform aims to give more visibility to original content creators, ensuring that merely adding a border or crediting the original creator is insufficient for recommendation eligibility. Accounts affected by this change can regain eligibility by posting original content consistently over a 30-day period.
Why It's Important?
This policy shift by Instagram reflects a broader industry trend towards valuing and promoting original content. By prioritizing original creators, Instagram is likely to enhance the quality of content on its platform, potentially increasing user engagement and satisfaction. This move could also impact content aggregators, who may need to adapt their strategies to maintain visibility. The emphasis on originality aligns with Instagram's efforts to differentiate itself in a competitive social media landscape, where authenticity and creativity are increasingly prized by users and advertisers alike.
